Resume

2016 - Present

Business Development Manager at Fircroft 

▪ Lead generation by doing Industry research & identify the right company from the right sector for the business. 
Proposes potential business deals by contacting potential clients; discovering and exploring opportunities, 
researching organizations and individuals online (especially on social media) to identify new markets. 

 Key Account Management 
▪ Account Management, Account Mining, Planning Aggressive Strategies for revenue Generations 
and Pre-Qualification with clients 
▪ Strategic Planning, Market Analysis & Customer Service, Competitive Intelligence 
▪ Building alliances with service vendors & Supplier Management 
▪ End-to-End Project & Product Management: 
Turnkey Projects, Project Studies, Site Visits, Multiple Project Coordination, Handling Project 
Finance & Budget Planning. 
▪ Strong Experience in Handling EOIs, RFQ, RFP, RFT, RFI Proposals, Preparing Techno Commercial 
Offers, Preparing Estimation, Purchase Orders. 
▪ Estimations, Tender submissions, Budgeting, Financial control Negotiation, Logistics, and Strategic 
Sourcing. 
   Key Achievements: 
▪ Generating 5 leads in a week and converting 1 of them into opportunities 
▪ Acquired 27 ICT, Oil & Energy, FMCG and Fintech and E-Commerce client’s despite of economic crisis 
throughout 3 years. 
▪ Successfully achieved 2021 Target by dealing with IT Govt administration in Riyadh. 
▪ Pulled 70 Vacancies from existing client on cross-selling method. 
▪ Succeed in revenue generation, placed bulk requirements. 
▪ Improved CRM accuracy by 34% by implementing a weekly “clear up” session involving all staff.’

2013 - 2016

Key Account Sales Manager at Bateel International

Meeting sales targets through effective planning and budgeting. Set realistic and achievable targets for the 
team. 
▪ Implement best practices of demand forecasting to ensure an adequate supply of products to all territories. 
▪ Execute the set targets for the Dept’s sales force and monitor, guide and motivate (Senior) Sales Supervisors, 
Merchandising Supervisors in their performance to effectively manage and control the van sales operation and 
realize the sales targets. (The number and type of staff to manage to differ per Dept.) 
▪ Responsible to distribute the target to all sales teams on the 1st week of every month by brand and SKU (Stock 
Keeping Unit). 

Key Achievements: 
▪ Achieved 5% profit growth in Q2 in comparison to Q1. 
▪ Accelerated 10% sales in Q2. 
▪ Controlled food costs from 28 % to 24% from last quarter. 
▪ Decreased the shelf audit time by 30% by suggesting day-to-day mini audits to ensure product availability and 
placement. 
▪ Increased territory client base by 60% by being actively involved in marketing and sales promotions. 
▪ Trained and developed a team of 7 sales executives to be deployed in company branches over 7 regions. 
▪ Introduced online selling and trained three teams of sales personnel to handle online orders and transactions, 
thereby increasing the company’s profits by 32%. 
▪ Improved product movement between warehouses and hyper and supermarkets, thereby decreasing the weekly 
movement time from 10 hours to 6 hours.